Bulldog - Spirit of the New Entrepreneur (HarperCollins) was Ellie Rubin’s first book. Offering a bold, new design for the way people think about the business they do, this book quickly became a no.1 national best seller. The phrase "I ENTREPRENEUR" coined by Ellie Rubin is the mantra for the new millennium.

Well-known and admired for her ability to profit from the convergence of technology, design and business, as well as her intuitive skill in identifying opportunities and assessing risk, Ellie Rubin propelled both herself and her company to the forefront of new media technology. Based in the Silicon Valley for five years, Rubin evangelized the process through the telling of her own story as well as through the experiences of other experts she has met along the way. She has come to understand that every 'new' entrepreneur is in the same business - the business of change. By identifying the pivotal trigger points for successfully navigating through change, she explains how "entrepreneuring" is all about embracing risk and imbalance, about mastering interpretation not invention - and delineates how to turn the relentless challenges that we all face into a journey that is graced with what she refers to as "angels of advantage".

Through real-life stories that involve some of the world's top technology companies, Bulldog reveals that no matter what business or industry you are in, it is the entrepreneurial mindset that creates success. The ideas in this book comprise the essential guide for the ambitious. It is a roadmap for turning competitive advantage into richly deserved success.

Bulldog lives on….
Bulldog - Spirit of the New Entrepreneur (HarperCollins) is now available in China. This book has been adopted at a number of universities including The Ryerson School of Business where it is the core book for business students. Ellie Rubin has been featured in a number of important publications including Raising Your Business by Joanne Thomas Yaccato; Technology with Curves by Napier, Short & Smith; In the Company of Women by Katherine Gay; Management – Leading People and Organizations in the 21st Century by Dessler, Stark & Cyr as well as the publication sponsored by The Canadian Ebusiness Roundtable.

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Bulldog - Spirit of the New Entrepreneur is now available in China!