Sampling of Press Coverage

STYLE BY JURY TV SERIES
Life Strategist – current

THREE TAKES TV TALK SHOW
Business Columnist – current

OUTLOOK MAGAZINE
Life Skills Column, 2007 – current

OUTPOST MAGAZINE
Cover & Feature article, April 2008

THE GILL DEACON SHOW
TV Guest Appearance, 2007

CANADIAN HOUSE & HOME
March 2007

THEGLOBE & MAIL HOME MAGAZINE
Fall 2006

THE DREAM CIRCLE ONLINE BROADCAST SERIES - SAN FRANCISCO
October 2006

ESTEEM MAGAZINE FEATURE
Summer 2006

ROGERS DAYTIME TELEVISION - OTTAWA
June 20006

STUDIO FOUR - VANCOUVER
May 2006

CALGARY DAYTIME INTERVIEWS
April 2006

CANADIAN LIVING MAGAZINE
February 2006

NEGOTIATING LIFE
TV Life Coach, 2005

MORE TO LIFE
TV Business Columnist, 2003-05

TODAY'S PARENT
Fall 2005

CANADIAN LIVING MAGAZINE
November 2005

RB UPDATE
Fall 2005

THE GLOBE & MAIL
“An Annex B&B closes shop and opens up”, June 2005

MADE TO ORDER SERIES
Winter 2005

YUMMY MUMMY TV SERIES
Business Guest Expert, 2004

WISH MAGAZINE
Feature article, October 2004

HOMEMAKER’S MAGAZINE
Feature article, September, 2004

FASION MAGAZINE
“Women on Top – The High Cost of Ambition”, September 2004

THE STAR PHOENIX
July 3, 2004

THE MONTREAL GAZETTE
May 14, 2004

THE RURAL READER
May 2004

THE CRANBROOK DAILY TOWNSMAN
“Ambitious? That’s nothing to be ashamed of”, May 14, 2004

ON THE LINE, CROSSROADS TELEVISION SYSTEMS
Television Interview, May 20, 2004

CBC RADIO - WINNIPEG
May 2004

THE GLOBE & MAIL
“Success is a Moving Target”, April 21, 2004

TVO
More to Life, April 30, 2004 - 1:00 p.m.

BOOKBITS RADIO
TBD

CHRY RADIO
TBD

CKDO RADIO 1350
Small Business, Big Ideas, May 9, 2004 - 9:15 - 10:00 am

SCARLETT MAGAZINE
“Ambition You’ve Got the Power”, May/June premiere issue

CKWR FM
April 21,2004

TVO
More to Life, April 30, 2004

CHRI FM
The Lorne Anderson Show, April 20, 2004

GLOBAL TELEVISION
This Morning Live, April 16, 2004

CBC RADIO
All in a Weekend, April 17,18, 2004

CFCFTV (CTV)
CFCF TV Noon News, April 16, 2004

CJAD AM 800
The World Today, April 16, 2004

THE NATIONAL POST
Book Section, April 10, 2004

CITY TV
Breakfast Television, April 8, 2004

CBC RADIO
As It Happens with Avril Benoit, April 8, 2004

ROGERS TELEVISION
Daytime Television, April 8, 2004

THE GLOBE & MAIL
"Using Raw Ambition to Achieve Success", April 7, 2004

Chatelaine Magazine

24 AMBITION CONTEST
April 6, 9, 12, 2004

The BREEZE RADIO
April 1, 2004

CFCN TV (CTV)
The Noon News Hour, April 1, 2004

CBC RADIO
The Home Stretch, April 1, 2004

The A CHANNEL
The Big Breakfast, April 1, 2004

CHRO TELEVISION
New RO@NOON, March 30,2004

OTTAWA CITIZEN
Style Weekly, April 10, 2004

ROGERS TELEVISION
Ottawa Citizen Business, April 2004

CFRA
Ottawa Business Journal Show, April 4, 2004

CFRA
On Target Ottawa, March 3, 2004

THE GLOBE & MAIL
"Hot Mamas Have a Hard Time Slowing Down", March 13, 2004

CIBC ON AIR - BUSINESS MINUTES
TV Host, 2003

THE DETROIT DIGITAL HOUR EXCLUSIVE INTERVIEW
June 2002

THE CHANGE MANAGER
Winter 2001

BRAVO
October 2000

L.A. TIMES
September 2000

WINNIPEG FREE PRESS
May 16, 2000

THE OTTAWA CITIZEN
May 8, 2000

RYEBIZ MONTHLY
April 6, 2000

ACHIEVE, WWW.CAREERBUILDER.COM
April 2, 2000

HR REPORTER
March 13, 2000

THE VILLAGE POST
March 2000

FLARE MAGAZINE
February 2000

JANE APPLEGATE, WWW.APPLEGATEWAY.COM
January 15, 2000

JANUARY MAGAZINE
January 2000

STYLE AT HOME MAGAZINE
Profile, November 1999

EDMONTONIANS
"Growth Conundrum", November 1999

CHAMPIONS
"One Sharp Bulldog", Fall 1999

SHE BYTES
"She is...ellie rubin", August 1999

COMPUTER RESELLER NEWS CANADA
"It Enables Women to be Trailblazers", June 28, 1999

TV EXTRA MAGAZINE
Celebrity TV Picks, June 26, 1999

NOVA SCOTIA BUSINESS JOURNAL
"Keynote Speaker a Teller of Entrepreneurial Stories", June 1, 1999

REALM MAGAZINE
"The Science of Success" June 1999

WORKPLACE NEWS
"Will Top Talent Buy into Your Job Brand?" June 1999

CHATELAINE MAGAZINE
"Words from the Wise" June 1999

ROGERS-TV TORONTO
"The New Economy", May 10, 1999

Report On Business Magazine

REPORT ON BUSINESS MAGAZINE
"Postscript" May 1999

CANADIAN HUMAN RESOURCES REPORTER
"Toxic Practices to Avoid", May 3, 1999

PROFIT MAGAZINE
"The Best of Times, The Worst of Times", May 1999

PAMELA WALLIN & CO
Panel Discussion, April 30,1999

PROFIT MAGAZINE
"The 21st Century CEO", April, 1999

JANUARY MAGAZINE
"Ellie Rubin's Entrepreneurial Rage", March 1999

CANADIAN JEWISH NEWS
"Entrepreneur Happily Hectic in the Bulldog Group", March 31, 1999

CBC INFOCULTURE
"I Entrepreneur", March 15, 1999

ATV
"Live at Five", March 15, 1999

THE VANCOUVER SUN
"Author Bites into Aggressiveness", March 8, 1999

THE OTTAWA CITIZEN
"Hard Won Lessons of the Entrepreneur", March 8, 1999

TV Ontario
"Studio 2", March 8, 1999

THE OTTAWA CITIZEN
"The Importance of a Good Brand Name", March 8, 1999

RCI
"Venture Canada", International Radio, March 7, 1999

CJOH-TV
"Midday Newsline", March 3, 1999

CHRO-TV
"News 6 at Noon", March 3, 1999

THE CALGARY HERALD
"Want to Succeed? Try Being A Bulldog!", March 2, 1999

HALIFAX CHRONICLE-HERALD
"Bullish on Entrepreneurs", March 2, 1999

CFCF-TV
"Montreal Today", March 2, 1999

January Magazine

CKMI-TV
"This Morning Live", March 2, 1999

CIHF-TV
"Maritimes Today", March 1, 1999

CANADA COMPUTES
"Spirit of the Mobile Entrepreneur", March 1999

"LET'S DISCUSS IT"
Client Profile: I Entrepreneur, Winter 1999

"EYE" WEEKLY MAGAZINE
"Everyone Entrepreneur!", February 25, 1999

TALK 640 RADIO
Live interview, February 17, 1999

CFCN TV
Live interview, February 16, 1999

66 CFR RADIO
Live interview, February 16, 1999

CKRY RADIO
Live Interview, February 16, 1999

CFAC RADIO
Live interview, February 16, 1999

The A Channel
Calgary, AB, February 16, 1999

CBC RADIO
"Calgary Eye Opener", February 16, 1999

CFRO RADIO
"Women's Vision, February 15, 1999

ROGERS "DAYTIME" TV
Guest appearance, February 15, 1999

CKNW RADIO, 'RAFE MAIR SHOW"
Live Interview, February 15, 1999

CITY-TV EVENING NEWS
Interview from Book Launch party, February 11, 1999

CABLE PULSE 24 (CITY-TV)
Live interview from Book Launch party, February 11, 1999

THE DINI PETTY SHOW
"A Discussion on Bulldog, Spirit of the New Entrepreneur", February 11, 1999

WTN, "WEEKDAY"
Guest Appearance, February 9, 1999

PROFIT
"How Entrepreneurs Invest", February/March 1999

THE NATIONAL POST
"Spreading the Bulldog Spirit", February 9, 1999

THE GLOBE AND MAIL
"Meet the New Entrepreneur", February 9, 1999

BUSINESS WORLD WITH CHRISTINA POCHMURSKY ON AIR CANADA RADIO
January - February 1999

CHATELAINE MAGAZINE
"Ellie Confidential", February 1999
www.chatelaine.com

THE GLOBE AND MAIL
"Bulldog Bears Down on Software Niche", October 7, 1998

SILICON VALLEY NORTH
"Spotlight Profile", March 1998

The Ottawa Citizen

BULLDOG - THE COMPANY AND PRODUCT
ELECTRONIC PUBLISHING
"Reaching Customers on the Web", June 1997

GRAPHIC ARTS MONTHLY
"Managing The Value Of Digital Assets", June 1997

APPLIED ARTS
"Building Your Media Database", March/April, 1997

SOLUTIONS
"Expanding the Frontiers", February, 1997

PUBLISH
"Bulldog Software 1.6", February, 1997

APPLIED ARTS
"Digital File Management", January/February 1997

ENTREPRENEUR TODAY
'Profile' on Royal Bank Radio Show, October & November 1997

COMPUTING CANADA
"As tenacious as a Bulldog", September 15, 1997

INTERACTIVITY
"Better Living Through Asset Management", July 1997

MACLEAN'S
"Net Personalities", June 9, 1997

DIGITAL OUTPUT
"Can You Avoid a Media Asset Management Meltdown", April,1997

EN ROUTE MAGAZINE
Profile 1996-97.

CANADA'S SMART MONEY SHOW
Paul Bates Interview, August & September 1996.

CANADIAN COMPUTER RESELLER
"The Female Factor", December 18, 1996

THE RED HERRING
"Private Company Profiles", December 1996

CHATELAINE
Chatelaine's Digital Woman of the Year, 1997

CANADA A.M.
"Convergence of Software and Communications", August 26, 1996

CHATELAINE
Online Panel Interview 1996-1997

COMMUNICATION ARTS
"Multimedia Project Management", December 1996

DIGITAL & PREPRESS LINKS
"Asset Management System", December 1996

COLOR PUBLISHING
"Fast Changes, More Speed", November/December 1996

COMPUTER GRAPHICS WORLD
"Media Asset Management", November 1996

ENT
"NeTpower Seeks Data Power", November 1996

ELECTRONIC PUBLISHING
"Bulldog manages media assets", November 1996

VIDEOGRAPHY
"SIGnificant Developments", October 1996

MILLIMETER
"Siggraph '96/New Orleans", October 1996

SILICON GRAPHICS WORLD
"Bulldog Group supports Studio Central asset management API", October 1996

DATABASE
"Bulldog in Nederland", October 1996

DIGITAL OUTPUT
"Bulldog Group Manages Media Assets on Windows NT", October 1996

INFORMIX TIMES
"24 Leading Technology Companies Join DataBlade Developers Program"
Issue Three, 1996

INTERACTIVITY
"Managing Interactive Production", October 15, 1996

NEWMEDIA
"Multimedia Databases Tame The Web", October 7, 1996

INFOTECH
"The Bulldog Group Launches Media Asset Management Software", September 1996

WEBMASTER
"Assets, Assets Everywhere", September 1996

PLAYBACK
"Showbiz Expo showcases cutting-edge technology", September 23, 1996

INFORMATION WEEK
"More Support For Universal Server", September 16, 1996

THE FINANCIAL POST
"High Tech's Newest Resource", July 27, 1996

THE FINANCIAL POST
"High Tech and still rising", June 22, 1996

FINANCIAL POST
"Qualified Support", June 15, 1996

THE FINANCIAL POST
"The fish are jumping in high-tech's IPO pond", June13, 1996

CBC: MIDDAY
"Virtual Eye-glasses", May 27, 1996

CBC: MIDDAY
"Her Interactive", March 18, 1996

STRATEGY
"Bulldog/BCE partnership", February 19, 1996

PRIVATE EQUITY WEEK
Bulldog Receives C$2M", February 19, 1996

THE GLOBE AND MAIL
"BCE Capital", February 9, 1996

ADNEWS ONLINE DAILY
"Bulldog cashes in with BCE", February 9, 1996

CBC: NEWSWORLD
"SHIFT Media Minutes: Ellie Rubin, The Bulldog Group", February 8, 1996

THE FINANCIAL POST
"Bulldog gets BCE cash", February 8, 1996

MULTIMEDIA WIRE
"Bulldog receives $2 mill. in funding, expands software division", February 8, 1996

Calgary Herald

CBC: MIDDAY
"Virtual Spaces", January 29, 1996

TORONTO SUN
"Designing for fun - and profit", January 22, 1996

CBC: FUTUREWORLD
"Predictions in technology for 1996", January 7, 1996

FLARE
"Casa Nova", October 1995

MARKETING MAGAZINE
"Women in power: the bright side...", September 25, 1995

STRATEGY
"Bulldog basing U.S. push on new media expertise", August 21, 1995

MACLEAN'S
"A campaign to survive ", January 22, 1996

THE FINANCIAL POST
"Online pharmacy kiosk a sign of things to come", November 26, 1994

STRATEGY
"San Francisco office for The Bulldog Group", November 14, 1994

MACLEAN'S
"Doing what it takes", June 27, 1994